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A Sneakers-Only Runway
Jill is the loud one who’s always kind of out of control, and Karen is steady and consistent. What are we talking about? Tennis! New York Times investigates the crossroads of fashion and tennis at...
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Surf Shack Sample Sale – Aug 18
Come out to the Pret Surf Shack Saturday, August 18 in Amagansett for a sample sale! We’ll be there from 12-5 pm. Click here for directions.
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Nylon cover
Nylon magazine’s September cover girl Lea Michele in our striped one-piece. Read more.
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Jim Kaemmerling Images
Our friend Jim Kaemmerling‘s gorgeous Pret shots in Amagansett. ”Live in the sunshine, swim the sea, drink the wild air’s salubrity…” – Ralph Waldo Emmerson
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Help By Design
Help By Design was formed in 2011 by Harold Smith, and his partner Jim Franzen in response to the devastating earthquake in Japan. Driven to help, Smith, Franzen and their friend, designer Alvin...
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ABIGAIL SPENCER IS HOT IN A BLUE ZONE
She is so cute! Check out Abigail Spencer’s life-changing Costa Rican escape in Foam Magazine where she basks in the blue – a Blue Zone that is – a zone where people live longer and are happier. Why?...
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Badass Barbadian Beauty
Rihanna + Pret-A-Surf Flip Flops “I’m crazy and I don’t pretend to be anything else.” -Rihanna- #RihannaNavy #BadassBarbadianBeauty #FlipFlops #BadAsInGood Pret-a-Surf Flip Flops
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What does designer Jillian Demling have her eyes on?
Pret-a-Surf designer Jillian Demling shares a few of her favorite things! “Girls in white dresses with blue satin sashes” have been supplanted with colorful footwear, impeccably crafted handbags,...
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Fashion in Action
“There was a lack of surf wear for the woman who wants to look like a girl while competing with the boys — women who are active but love fashion too” - Pret-a-Surf co-founder & designer Jillian...
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Russell Westbrook: Baller, Trend Setter, Philanthropist, Cover Boy
Pret-a-Surf designers Jillian Demling & Karen Mulligan hang with the always fresh, Oklahoma City Thunder point guard Russell Westbrook and his agent Thad Foucher. Westbrook, a man of many talents...
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We’re Dropping it Like it’s Haute!
Reduced Prices Now @ VAULT! Up to 40% Off Striped Retro One Piece Candy Boy Short Fruit Print Tank Rashguard Gingham Boy Short (my fave!) Red Romper Graphic Print Boy Short Green & White Stripe...
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S/S 2013 Spring Trunk Show
A big thanks to Free & The Brave owner Bethany Mayer (top right) and to all who attended our S/S 2013 Trunk Show! Our bikinis were checking out Ireland Baldwin (bottom right). Have you seen her...
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Ode to Fashion:Telluride AIDS Benefit
Robert Presley was “a kooky creative genius and local enfant terrible”. For him, costuming was not a hobby. It was a way of life and his favorite method of self-expression. Fabrics were his canvas....
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Pret-à-Surf for J.Crew
The Pret-à-Surf for J.Crew collaboration is, well, “Pretty Swell”. Designing avant garde beach to street fashion since 2010, Jill Demling and Karen Mulligan have spearheaded the evolution of women’s...
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Pret-à-Surf X Thakoon
The Pret-à-Surf X Thakoon collaboration is inspiring maximum jealousy in the depths of our New York winter, when we’re all dreaming of a hand-muddled, minty, umbrella-garnished drink while we nod off...
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Karen’s whirlwind Oscars week
Our girl Karen Mulligan traveled to L.A. for Tashen’s release of Annie Leibovitz’s self-titled book. While she was there, Karen hit up the Oscar’s-week events in style (but we wouldn’t expect any...
View ArticleA closer look at production
Ever wonder what’s it’s like to start a clothing line? Where do you begin? What’s the first step, and how do you go from concepting to the production line? Well, that’s where Boaz comes in. Here’s a...
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Hang 10 with Cynthia Rowley
We’re hanging with some of our favorites and asking 10 rapid-fire questions. It’s our Hang 10. This week we’re talking to fashion designer Cynthia Rowley. She’s an art enthusiast, candy-store owner...
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Pool party featuring Pret
Pool party! Video by ROOT Studios featuring our Pret striped bikini, available online. ROOT Studios has partnered with McCarren Hotel & Pool to throw bi-monthly pool parties at the hotel’s...
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Hang 10 with Christina Ricci
We’re hanging with some of our favorites and asking 10 rapid-fire questions. It’s our Hang 10. This week we’re talking to actress Christina Ricci. Forget Tebowing or planking. We’ve got the...
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